You're Already Doing the Most Effective Marketing Strategy, But Don't Know It

If you think about it, network marketing boils down to sharing a product with others—or to use the new catch-phrase, "word-of-mouth marketing." These days, when everyone is constantly bombarded with advertisements wherever they go, it is also one of the most effective forms of marketing too.

People Love to Talk

People have always talked about their experiences, emotions, needs and also products, services, and brands. We’re simply hardwired to connect with others and share. How many times have you tried a product, visited a certain restaurant, or used a particular business because someone you know recommended it?

You’re not alone. Studies show that the most influential element driving purchasing decisions is word-of-mouth—both on and offline. In the social media age, word-of-mouth can travel fast. The scale, speed and real-time nature of the social Web and the increased possibilities for people to share and express themselves play a crucial role in this.

So now more than ever, the statistics are proving that what is most effective in your business is to just open your mouth and share.

If you're like most people, you're already doing it.

How to Tell Stories That Drive Your Business

Network marketing is about a personal connection between people. One of the most powerful ways to connect with others is through storytelling. A good story is a simple but incredibly effective tool that can really drive your business.

Why Stories Work

Stories resonate with listeners. All our life we've been told stories: as children, in school, through books, movies, and even commercials. Humans have communicated chiefly through stories for thousands of years. As humans we're hard-wired to respond to stories.

A well-told, captivating story can affect listeners on many levels—touching their emotions as well as logic. Studies show that most buying decisions happen on an emotional level. Stories allow listeners to connect emotionally with the storyteller.

Just as important, stories are memorable. It’s easy to forget facts and figures, but a good story is remembered and retold. Good storytelling beats good selling, because that is how you share your passion. And passion is contagious.

NOTE: Your stories must be true. If you make up a story, then you completely lose trust and that can have the opposite effect—hurting your business.

3 Storytelling Methods You Can Implement Right Away

Here are three storytelling methods that easily fit into network marketing, and they work!

The Personal Story
This is just like it sounds. You are sharing your own story with others. This is the step-by-step story of a problem you had, how you triumphed over adversity, solved your problem, and achieved the result your listener wants.

Your personal story doesn’t need to be long or involved. However, it does need to have a beginning, middle, and an end/resolution, just like any story. Here is a simple, five-step format to help you craft your own story (adapted from entrepreneur Nick Reese http://www.nicholasreese.com/persuasive-storytelling).
•    Identity - Who you were when you started your journey?
•    Turn Against the Status Quo (TASQ) - What did you want to change about your prior identity / world?
•    Struggle - What did you struggle against as you started to create change?
•    Insight - What unique tool or insight did you gain that made overcoming this challenge easier?
•    Resolution – How is your life better or how are you better than when you began this journey? *The resolution should be what the listeners would desire for themselves.

The Vision Story
The vision story is one that is used frequently in network marketing. This is where you paint a compelling vision of the future.  Who isn’t moved by the ultimate dream of having an independent living and of working smarter not harder?

This may be a good place to start if you don’t feel your personal story is as powerful as you’d like (yet). It is natural when sharing a vision to also use the stories of others: people you know or who are involved in the company.

The Passing On Expertise Story
This is similar to the personal story but adds some credibility. You share how you had a problem (one the other person shares), and includes how you talked to a respected mentor or expert who showed you how to solve your problem. That expert then passed his/her wisdom on to you and now you are sharing it.


If you think about it, storytelling is what network marketing is all about. Spend some time refining your story, and then use this powerful technique to really connect with prospects and watch your business grow!

Success Tip: Training

One of our focuses at Convention was training. Network marketing legend Eric Worre gave some great training, followed by training from some of Syntek Global’s top leaders. Here are some tips to help you learn the skill-set for the success you want.

Get the right mindset

The most important skill you can develop is the right mindset. This starts by understanding that the economy is very different from what it used to be. Advances in technology mean companies need fewer employees, so there are more people competing for fewer jobs. There has never been more perfect timing than now for you to start taking control of your own employment and be your own boss. Network marketing is a better way.

Eric Worre warned convention attendees to get used to resistance from others. He calls this the “catch” to network marketing—that those who are still caught in the old system might think less of you. Expect it. And Eric even suggested you embrace it.

Give it time

In any profession, it takes time, effort, practice, and training to reach a high level of skill. Network marketing is no different. Don’t throw in the towel if you don’t have the success you want overnight. No one would expect to jump from the mail room to company CEO in one month, so why would you expect to do that with network marketing? Give it some time.

Develop the right skills

Eric Worre also says, “I’d rather be good than lucky.” You can’t control luck, but you can control how good you are. You can control the skills that you have. The good news is that network marketing is one of the most equal-opportunity jobs out there. Everyone is given a fair shake, and at Syntek Global we want to train you with the right skills. We want you to succeed, so we are doing all that we can to help you “be good.”

Here are 5 key skills:

1. Know what you want and why you want it. Like anything in life, there will be ups and downs in this business. A vision will keep you going through all of them.
2. Become proficient at inviting. You’re not forcing. You’re not selling. You’re simply inviting. But there are ways to do it better than others.
3. Point people to the right information. Use the tools Syntek Global has provided. They have been proven to work—and they help you be more efficient.
4. Follow up. Don’t miss this important step.
5. Tap into your team. You aren’t in this business alone. Everyone who signs up is immediately adopted into a team. Find out what they are doing (events, phone calls, trainings, etc.) and tap into those.

Know what to do

We have a new reference card that now goes out with Starter Kits, that clearly lays out daily and weekly tasks to do. If you learn the skills, practice them, and follow these steps, you will find success. 

Note: This is simply the minimum you can dedicate. You can always do more every day.

Be consistent

“Success isn’t always about ‘Greatness’, it’s about consistency. 

Consistent, hard work gains success. Greatness will come.” - Dwayne ‘The Rock’ Johnson

At convention, Blue Diamond Natalyn Lewis talked about how everyone you contact is somewhere in the prospecting process. You never know exactly when your prospects are going to reach the end of the process to sign up. It could be in a few days, a few months, or even a year or two down the road. But if you are consistently talking to at least 2 people a day, and starting them along the process, you will have a regular stream of people joining the business. If you aren’t consistent, then you won’t. The only way to have consistent results is to be consistent. The 10-hour work week is a great guide.


These are just some training tips. Your Back Office has all the training you need to learn new skills, brush up on skills you already have, and track your progress. And in the months ahead, our new online personal assistant will help even more. With the right mindset, some time, the right skills, a plan, and consistent effort, YOU can achieve the success you want. YOU can live without barriers.

Please contact support@syntekglobal.com with assistance in finding any training materials in your Back Office.