Looking ahead to 2014: Great News for MLM

The end of a year often has people in business predicting what to expect in the year to come.  Consumers now have easy access to a ton of information, which has changed the way of doing business. And it’s a change that is great news for anyone involved in network marketing.

This new evolution in how consumers purchase goods and services probably won’t surprise most of us. Daniel Newman, in his article “TheNew Rules: Return on Trust” in the Millenial CEO, shares the example of someone shopping for a new car. That buyer will usually do a lot of research. They will enter a car dealership already knowing what they want, how much they expect to pay, and other information. They are an informed consumer before ever making a purchase.

Many of us have already shopped this way.

Newman talks about a study that showed the average consumer consulted more than 11 different sources prior to making a purchase decision. Where it gets interesting is that these days consumers don’t trust advertising. According to studies, there isn’t a single type of advertising that consumers trust greater than 50%, with many forms of advertising in the 20-30% range.

So what sources of information do people trust? The new consumer seeks to make purchase decisions through word of mouth and brand engagement. In fact, 90% of consumers trust a recommendation from their network.

If you didn’t perk up at that, then go back and read it again. 90% of those involved in this survey trust word of mouth and their personal connections the most when making buying decisions.

Well, network marketing companies have known about the power of personal connections for a long time. And now it looks like society is catching up to us. . So reach out to people, because they’re going to trust a real person over any paid advertisement.

2014 is looking bright for network marketing and Syntek Global!

Go out and grab this new year and own it! This is YOUR time!

image courtesy of Stuart Miles - freedigitalimages.net